The 2013 Lexus ES is completely new, and Lexus expects to pay for itself quickly transforming into sales. The Japanese automaker is counting on help to the original purchaser, the sales pump up 13.4 percent decline for the year 2011 saw. The all-new 2013 Lexus ES seems to be a possible choice to be built in North America. For the first time at the 1989 North American International Auto Show in Detroit, the ES has always been built in Japan, but that could change now.
One of the requests we had from our dealer advice is to figure out way to get IT - or any of our other high-volume vehicles - dull only to the negative impact) exchange rate, Tim Morrison, vice president for sales and dealer development at Ward said car. But if you look at whether the production to North America, which is very big decision to relocate. There is lot of money, and it is with timing changes, etc.
Lexus has known it, that there may be some of its cars assembled in North America would have to put not clear which, if pressed. Toyota's luxury arm is also expected that nine new or redesigned models include the release this year, the flagship of the LS. Previously announced its architecture, the ES with its Toyota sibling, the Camry but it will no longer be the case. Now, the ES will sit on an independent platform, but will soon have to make room for the upcoming Toyota Avalon.
It would have been useful for Lexus in North America, and set up shop for the ES, America already accounts for 40 percent of Japanese luxury car maker in total sales. The U.S. is expected to take up half of the ES-production with China in seconds, with 30 percent. Europe rounds out the top three with 20 percent. Hybrid ES is also expected to rake in new customers and that's been a request from fans of the brand for long time now. The ES hybrid share its nickel-metal hydride battery, 2.5-liter gasoline engine and an electric motor to put out 200 horsepower combined with the Camry Hybrid. Lexus hopes hybrid ES will help him to climb back to the beginning of the luxury car in the U.S. after losing the number one last year.
Lexus has 5,000-unit monthly goal planning on hitting the U.S. as soon the new ES comes on the market, and 250,000 units for the brand as whole. In 2011, the Lexus ES were 41 000 new homes with brand deliveries creeping past 185,000. Lexus declined to say on a sales target for the 2013 Lexus ES comment but that it expected to make the hybrid version for 25 percent of total sales.
In an effort to meet these new expectations, sales, Lexus will strengthen their marketing efforts on number of media platforms. Event marketing is also greater role can't and as early this weekend at the U.S. Open Golf Championship to be seen. An ES is available for online viewers, to get inside to look around and even take test drive. As it stands now, the average age varies from one ES buyers aged between 50 and 60 years, and is happy for Lexus, have the customers, it's looking to add little younger. Due to the younger Lexus looks to remain closer to the half century mark.
The sales of the 2013 Lexus ES are not expected to in full force until September or October will be felt this year, when will find the availability of wider distribution. When that time comes however is expected to see its sales increase dramatically Lexus.
Artikel keren lainnya:
Belum ada tanggapan untuk "First drive: Lexus Eyeing ES Production in North America"
Post a Comment